How to Automate Ecourse Sending Using an Autoresponder?

What is an ecourse?

An ecourse is an 'electronic course' received as a series of emails by subscribers.

Usually it will be focused on a single topic and the whole content in the ecourse is divided into short snippets. Each snippet goes in one email and goes at set interval by the email marketer. Ex: You can send an ecourse named 'How to Optimize Your web site for Search engines in 7 days'. You can write the whole content under different subheadings like 'Your Title and Meta keywords', 'Six Internal linking strategies', 'Secrets of External linking strategies' etc. You send each subtopic in one email.

You can send the whole ecourse in seven days or ten days or the time that suits your marketing. But remember don't keep much gap between the messages. Messages every 2 - 3 days work better than messages every 7 days as the subscriber keeps forgetting about the content in previous emails.

How to automate the ecourse sending?

In forums webmasters ask on how to send ecourse using cPanel autoresponders. cPanel autoresponders are single time emails. If anybody send an email to an email address, cPanel sends back an autoreply with the content you saved. That is it! You can not send a series of messages using cPanel autoresponders.

But if your intention is to send the whole ecourse in one time, then cPanel autoresponders will work for you. Just load the whole ecourse in one autoreply or create an eBook from the ecourse and attach it to the autoreply message.

What if you want to send the ecourse as a series of messages at specified interval?

For this you need a software called follow up autoresponder. You can buy your own and install it on your site or you can opt-in into any autoresponder service by third parties.

Steps to follow: Once you have your autoresponder set up, upload each subtopic of the ecourse into each email. Use the subtopic heading as your email subject line. Save the messages with the specified time inteval between them. Once you set up these messages, copy and paste the subscription form code on your site.

For the messages to go at specified interval, you need to set up cron jobs in your cPanel. When cron runs, your autoresponder sends these messages to the subscribers.

So to automate ecoure sending, you need a functioning follow up autoresponder with the ecourse messages loaded at specified interval. Ofcourse a subscription form on your web site for your visitors to subscribe!

Just a little tip before ending... Don't forget to keep an unsubscribe link in your ecourse emails. You don't want your subscribers to complain about you to your host that you are spamming him.

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Automate Your Internet Marketing With An Autoresponder

How would you like to send out all of the information that your potential customers want without having to check your email or answering your phone? Nowadays, more and more internet marketers are doing just that thanks to the invention of the autoresponder.

An autoresponder is a method of automatically responding to the emails that your existing or potentials customers send and it is an absolute must for anyone in the internet marketing business.

It takes a lot of your valuable time to personally answer emails; time better spent doing more productive things to increase your bottom line. Autoresponders not only let you spend your time on other areas of your business but they allow your customers to get the information they want almost instantly.

Autoresponders have so many different uses that virtually any business will find them to be of value. Some marketers like to use them for answering frequently asked questions about their product or service. Some use them to answer questions about product information and pricing. You can also use them to welcome your new website members.

Why use an autoresponder instead of just listing your information on you site? Well, one of their features is that they will notify you by email every time a response is sent out. You can use this to track the success or failure of your promotions. You will also have the email addresses of your potential customers handy so you can follow-up with them and send them new information.

It is very important to choose a reliable and professional autoresponder service. It should allow you to automatically add personalizations such as the person's first name. It should allow you to send out follow-up emails because the more often a customer hears from you; the more likely they are to eventually buy.

It may take as many as seven follow-ups before the potential customer actually buys from you. Usually your advertisement ought to be brief and to the point. But, in this instance, the person has requested the specific information as so a good autoresponder will let you have as much text on the page as you want. The service which you pick should give automatic updates, free of charge, to their customers.

Fortunately, an autoresponder won't cost you very much money. The ability to automatically respond to your emails will make your life much easier and it will help to increase traffic to your website while you relax.

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Internet Marketing Beginners - What Is An Autoresponder?

What is an auto responder was one of the first questions I had when just starting out as an Internet Marketer. I had literally no idea what an autoresponder was, even though I kept hearing it and more importantly, I kept hearing just how important it was! Now before we go on I just want to make it clear that this article is written purely for those who want to become internet marketers and seriously build an online business, but are absolute beginners. So I will talk about the business benefits also in this article.

So, what is an autoresponder? An auto responder is a web based service. There are many auto-responder services and companies out there on the internet, so pricing for this service is also pretty competitive, which is obviously great news for consumers like us. At its most basic level, the autoresponder will collect personal details (usually name and email) through an opt in box (more on that in second) and store them all in one place for you. Then I think the name gives away the next step. It will automatically respond (via email) to every single person who inputs their name and email address into the opt in box. This of course takes a huge work load off you and helps to make your business more automatic. The automatic responses that get sent out will be pre-written, usually by yourself. So that means you write an email one time, and it gets sent out every time somebody opts in.

What is an opt in box? OK, now we will have to get a little bit more technical, but don't worry, anybody can learn this bit. Your auto-responder service provider will enable you to make your own opt-in box to collect whatever information you desire. It will then generate some html code for you to input into your website. Once you have placed the html code into the correct place in your website, the opt-in box will appear and become functional.

Why do you even need to collect people's emails? There are a few important reasons. But it works like this. If you look after everybody on your email list, they will pay you, period. If you supply them with valuable free content and information, be available to answer any pressing questions and just give as much to them as you possibly can, then they will like you, trust you and buy from you. You must have heard the phrase by know "the money is in the list"? Well this is your list and if you look after them, the money will follow.

That is pretty much it, in a nutshell. I try to often remind people who are making the move over to making money online to not be out off by all these new term, phrases and seemingly endless things to learn. Making money online is VERY achievable. It's like any other new business. Work hard, get involved with the right people, work a bit harder, then you will reap the benefits, good luck!

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Autoresponders, Your Business, and the Internet

If you are just getting started in internet marketing for your business, you have probably been wondering how to manage email-marketing campaigns, without spending hours manually sending to your marketing list.

The simple solution that you might have heard about is to use what is known as an autoresponder.

An autoresponder is usually a third party software application or website, that you pay a low monthly fee to, who manages your email list, and sends your prewritten marketing emails, in sequence, to people who subscribe to your list.

That means that you can work out your marketing message in advance, upload the emails you want sent to your prospects in the order you would like them sent, and be sure that whenever someone joins your mailing list, they will receive your emails as you intended them to be sent.

Autoresponders also handle a lot of the administration involved in email marketing, such as handling unsubscribe notices, and allowing you to test different campaigns on different groups of people, and while they may cost a little extra every month, they're definitely well worth the expenditure!

The question many business owners, particularly those who are new to internet and email marketing have is why they should bother to use an autoresponder. Let us consider the facts. When you first launch your website, and decide to build a mailing list, you are probably not going to have that many people subscribing. However, if your internet marketing strategy is working, within a few months or weeks, your subscribers could have jumped from a few individuals, to hundreds, or even thousands of people.

If you are trying to manage the emails that you are sending to everyone on your list manually, you are going to need a complicated spreadsheet, which tells you who subscribed when, and which email they should be getting. You are going to have to create dozens, or even hundreds, of mailing lists, and send your prewritten emails to each one individually. That is a full time job right there!

By using an autoresponder, however, you take all the hard work out of email marketing, so that all you have to worry about is creating your campaigns, and enticing your prospects to sign up for your list. The autoresponder itself handles all the management of your campaigns from there on.

Of course, you may still be at the stage where you are wondering whether email marketing is an option for you, let alone whether you should invest in an autoresponder to market your campaign.

The answer is a resounding YES!

The most important difference between email marketing campaigns, with or without an autoresponder, is that they allow you to build a relationship with your potential customers. Instead of bombarding them with advertising (that they are likely to ignore anyway) you can send them emails with valuable information in them, and gradually build up trust. Once they trust you, experience shows that they are more likely to make a purchase.

Of course, doing all of this manually is time consuming, and that is why most business owners who are trying to handle their email marketing campaigns themselves fail - they simply do not have the time, or they lose interest.

Choosing an autoresponder service is often the very first step in automating your sales and email marketing in this way, and with so many options, that can be the trickiest part. Look for well-known services that offer the features you need. Consider trying a few of them out (many offer free or paid for trial periods) until you find the one that works for you. Even so, most autoresponders cost just a few dollars a month, so they are not likely to blow your budget!

Once you have found an autoresponder that works for you, consider running a few different campaigns, with test portions of your mailing list, until you find one that has the highest success rate. Once you have, you can implement it across all of your lists, and you will have an email marketing system that is completely automated, and that runs even when you are asleep, on holiday, or too busy to stay in touch with your clients and prospects!

Anyone who knows anything about business and marketing knows that staying in touch with your clients, even if it is just a gentle reminder that you are still around, or a particularly special offer from time to time, is the best way to turn possible sales into definite turnover. While that used to be time consuming, innovations like autoresponders and email marketing have made it simple, and they really do free you up to handle other things, whether it's your business, or some well deserved time off.

So if you are serious about building your business online, I would say that you definitely need to look into using the technology, like autoresponder services, that allow you to do that quickly and easily.

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Build Your Autoresponder List to Build Your Online Business

Building an autoresponder list is very important to the foundation of your online business. Some marketers simply build lists with emphasis on the size of the list rather than on building the actual business itself.

It has to be said that building the list is only part of building the business. Building a responsive list of 1000 people will certainly beat a list of 10,000 people who are not responsive to your offers. So it makes sense to place the emphasis on the quality of your subscriber base rather than the quantity.

In this article I want to look at 3 very basic methods to help you arrive at a responsive autoresponder list.

1. Ask your subscribers what they want. You have worked to get people onto your list but let's face it you don't know exactly what it is that they need. If you sent them a 60 page book to get them to join your list then there is a high possibility that they still have questions that they need answers to.

How do you find out what these questions are so that you can answer them? Bear in mind that you can answer these questions for free or for a fee but you must know what they are first of all.

Asking your subscribers what they need gives them the understanding that you are open to listen to their opinions. They will tell you what they need and then what you need to do is to go and source or create it for them. Their opinions are really valuable to the success of your business so take them seriously.

2. Get to know your subscribers. Having some idea who is on your list and what niche they are in will help you get even more subscribers. Simply ask your list to recommend their friends or others in their niche. After all they are on your list and if you don't ask you don't get. They become a recruiting army for you and will often bring in others of like minds. These will be more responsive to your offers since you will be giving them what they want.

3. Be reasonable with the frequency at which you send e-mails. You need to be aware of how many emails you are sending t your subscribers as some people get easily offended if they receive more than 1 email a day.

This can easily happen if you have your autoresponder series emails and you also send out a broadcast. Lessen the impact by letting them know you'll be sending 2 or why you are doing it.

As much as you want to stay in touch with your subscribers you certainly don't want to send them to many e-mails. Otherwise they will switch off and stop opening your e-mails to read. Of course if they don't open your e-mails to read than they would not get to your promotion links inside your e-mails.

Try and keep your enthusiasm in check. Send them excellent information at a frequency of one e-mail a day or 2-3 emails a week. Of course this depends on the type of list you are building. If I belong to a list that was informing me of the latest PLR packages online then I wouldn't mind getting three e-mails a day because I would want to be one of the first to get my hands on those packages so that I could be one of the first to sell them.

I say that then to say the type of list you are building will inform the frequency of your e-mails.

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Importance of Picking The Right Autoresponder

When it comes to any marketing online, it is vital that you have an autoresponder that is extremely reliable. Do not let all of your efforts go with no results to show for them. When someone lands on your web page, squeeze page or landing page, you want to get their contact information for further marketing campaigns. This is where your autoresponder comes into action and takes over for you automatically. You will set it up to automatically deliver messages on preset intervals on whatever it is that you are marketing.

Using a free autoresponder service is certainly better than not having one at all, but you need to realize that they will also be targeting your customers with their own advertisements. This could be costing you money instead of making you money, which is what the whole purpose of the autoresponder is there for. They also do not provide a lot of the important features that come with a paid service and that I think are needed for successful marketing.

There definitely are a lot of autoresponders to choose from, and it can be very confusing for someone just starting out with them. There are also as many opinions on them as well, just remember that old saying here "if it looks to good to be true" this is not where you want to be frugal.

I can only tell you from my own and successful experience with the autoresponder that I use, that other than your actual website this is by far your most important tool you will have in your arsenal.

Then of course we have that little thing called spam, if you are not aware of the spam laws I suggest you become familiar with them. Using the wrong autoresponder, one that allows you to spam people can get you into a lot of trouble, both legally and financially. I would highly recommend a double opt in type of autoresponder to avoid those problems altogether.

You want your email marketing and any other type of marketing you do to be successful, so why not save a lot of time and lost revenue and go with the number one autoresponder available today.You will not have to worry about them putting any of their ads on your site, and spam will no longer be a concern either. You can get started for just one dollar and get a one month trial and you can cancel at any time, check out the link on my site.

If you are really serious about getting started with internet marketing, and you are going to put a real effort into becoming successful. Then why not be rewarded for all of that hard work, it takes time to build a good solid list. You can compare a good list to a solid investment, every potential customer that you lose is like losing interest on your investment.

Building a list is not something that you can accomplish in a few days, it takes time. So start right from the beginning with the right tools and before to long your list will be steadily growing. As long as you are not sending people information that they do not want or need, you should see success starting to build. So do not abuse the opportunity to send your marketing advertisements, just use your autoresponder the way you are supposed to and be patient.

Wishing you great success, John Herron

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Finally Figure Out The Crucial Importance Of Electronic Mailing Responders

Electronic mailing responders are those little agents that come into your business to help you out with any electronic mailing services you may love to do. Now that you can place your hand on who they really are in your offices, homes or business, the question to pose to you is this, do you really know their importance? Think about it for a moment.

Every successful business or enterprise on the surface of this planet today uses some form of electronic mailing responder or the other. It may not be the traditional e-mail, it may involve postcards or short messages and texts via the mobile phone or even as off the charts as it may seem - pagers!

People still use all forms of automation to get their messages out and going today as we can imagine. And imagination is truly the word that unlocks the crucial importance of electronic mailing responders in businesses, offices and homes.

If you have ever received a postal mail that carries your correct name, address and some specific details that you are very sure whoever engineered the sending of the post fully understand a number of things about you, then you will understand a bit more about what we are about to say in relation to the electronic mailing responders.

Whether you are there or not, these kind of tools helps to lift off your shoulder a heavy weight or monotonous and repetitive tasks that would have taken you hours upon hours to manually do and in a recurring manner. You go in, set it, and you leave. It takes your command, matches the relevant resources and obey you to the end. That is what automated electronic mailing responders really do for businesses that understand their importance.

You may not need to know everyone that you have ever contacted when you are setting the systems up. You may not need to be there all of the time when the messages are going around the world delivering your sales or informational news. You may not even need to know the specific details of each person that you are going to reach out to, all you do is follow some specific set of instructions, set up things as you would desire, pick dates of delivery, add your message and send. How easy can it get than that?

The interesting thing is now that you can use this kind of facility in virtually any business, home or office you can imagine. Those who pedicure, fly airplanes, manage forums and clubs, organize events, sell an idea, promote products and services, connect people all use this kind of facility every single day and we all interact with them today more than we ever imagine. Why not you?

When you finally figure out the crucial importance of electronic mailing responders in all the forms, ways and shapes that it may come and how you can implement it within your services, products promotion and information dissemination, you will embrace it with an open arms. Remember, we will be more than happy to be of help, support and assistance to you when you contact us asking about how to go by all these and many more that may be related to the topic. Looking forward to hearing from you soon!

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3 Keys In Choosing The Right Auto-Responder

Network marketing is based upon the idea of Leverage. The old saying I would rather have 1% of 100 peoples work rather than 100% of my own work is true to this case. So how can you leverage your time and do the work one time and reap the benefits for a long time to come. One tool that can help you in your business is the auto-responder. There are many different auto-responders out there all you have to do is a Google search and you will find them, so how do you choose and what do you look for.

The auto-responder will allow you to build follow up messages that go out automatically when you set them up. Since most people won't buy on their first meeting at your site this is critical. The average person must see what your selling 7 times before buying. So if you're not following up you may as well be burning your money. Because of the rule of 7 I would recommend building a 7-9 part followup series keeping your products in the eyes of your buyers.

You can also broadcast a message to your list, which means you want to let everyone know about a sale or a webinar you're going to have you can make a blast email that everyone in your list will get. The cool thing is you can even track who opens the email.

Deliverability is very important when choosing an auto-responder. Say you have 100 people in your list and you send and email out. If your auto-responder only has 80% deliverability then you may as well only have 80 people in your list. You're missing out on potential sales. So make sure you have a great deliverability.

Two big one's I use are aweber and get response. They are great and have many cool features and only cost about $20

The beauty of the auto-responder is that it leverages your time so you can focus on building your list through advertising and driving traffic to your site and let the auto-responder do the back of the house followups for you. For more marketing tips just follow the directions in the signature box.

Multiple lists allow you to market different products to different niches. I have a few different lists that i have partitioned my buyers from my prospects. this allows you to know which of your leads are highly responsive and you can market differently to each of the groups. it will also keep you from trying to sell a product to a person who has already bought that product. if you do that you may loose that lead.

These are the basic features of auto-responders that will help you leverage your time and maximize your profit by monetizing your list. Make a good choice because you cannot transfer lists. Where your list starts is where your list will remain.

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Affiliate Marketing Secrets 101: Autoresponder

E-mail marketing campaigns can often be make-or-break propositions for Internet marketers. One of the affiliate marketing secrets that can stack the deck in your favor is choosing the best autoresponder review for your business. A quality autoresponder review can help you sift through all the details and narrow down your choices.

What a good autoresponder does

A good autoresponder review will fill you in on what good autoresponder services do. The very best autoresponders, do the following:

Provide a good delivery rate. Delivery rate is essentially the percentage of your emails that get to your prospective clients. Getting your e-mails through the spam and junk mail gates are imperative to the success of your marketing efforts.

Handle list management and analysis. A good autoresponder will help you collect and process information about the effectiveness of your efforts. Internet marketers should be able to review their subscribers, read any messages they may have been sent and analyze clicks and historical page open rates to further refine their efforts.

One of the key affiliate marketing secrets is auto responder delivery rates. A good autoresponder provides good delivery rates and is easy to use for list management and analysis purposes, you're in good shape.

The following is a review of three of the top autoresponders

Aweber Using Aweber correctly is one of the easiest affiliate marketing secrets to master. Aweber is a simple to use program that allows marketers to quickly and easily insert audio or video into their pages and manage subscribers, even substantial lists of them.

It's easy to schedule and sequence using Aweber, and the program is very straightforward and intuitive. Aweber also offers a very useful tracking function that allows you to keep track of how successful your efforts are.

Autoresponse Plus Autoresponse Plus is another great program. If you're looking for quality affiliate marketing secrets, you need to learn the ins and outs of this program. You pay a one-time fee for the use of this program, but it's money well spent. You'll need someone with extensive tech knowledge to tutor you to get the full use of this program, however.

Get Response Get response is another one of the great affiliate marketing secrets to success. This is an industry leading program that stacks up well to Aweber. It's easy to use, customizable and allows for a great range of uses. The versatility of this program is a great selling point. You can use it for just about any purpose, and the program is very compatible with many sources of content, including text and video providers. Also, it provides fantastic analytic tools. It's a little cheaper than Aweber, but does have a monthly fee.

Finding a good autoresponder is one of the key affiliate marketing secrets to success. Get it right, and you're well on your way to success. Don't be afraid to spend a little money to get the best from your autoresponder.

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Improving Your Business With the Best Autoresponder

Promoting My Autoresponder

If you are planning to launch your own small business online, you are going to need an autoresponder because without one, you will never be able to manage the interested people who may be viewing your website. Putting your contact information on the site is not enough because you will spend more time manually responding to people rather than focusing on working to make your small business grow.

Just by looking at the name, you will know that an autoresponder gives automatic responses in the form of newsletters to people who are interested in the products and services associated with your small business. These responses will guide your visitors to the next steps that will later result in sales if they complete the steps and make the purchase. While basic autoresponder features can help you, the top features in a good autoresponder can vastly improve any online business that you are managing.

Eye-Catching Visuals

There are a lot of online sites showcasing products and services that appeal to different niches. These active sites have their own autoresponder systems that show off newsletters of their own. With the web so over saturated with these types of sites, many people will have short attention spans and will only go for the sites that are visually attractive. Article content still matters a lot but a generic design won't encourage people to read any further. By choosing an autoresponder solution, you will be able to add custom sign up forms that can blend in well with your site's theme and overall look. It can also add graphics to the newsletters you send.

Engaging Deliveries

Nice looking newsletters can get a lot of readers interested, but bringing in that "wow" factor can help even more. Once again, A good responder is an autoresponder that delivers with its special email-to-speech feature that can turn any generic email into an audio message that accurately reads the contents of your email. This adds convenience for those who want to learn more about your offerings while they do other activities such as browsing the net or taking a walk outside.

Making use of good response's video email marketing features can further increase the engagement with site visitors. There are a lot of skeptics out there because many opportunities and businesses fail to follow through properly. By using the a Response with Multimedia Studio to make product demos and testimonials, you can convince those skeptics to browse through the rest of your site and take action.

Powerful Reach

Even if your online list is very large, your autoresponder won't be of much help if it does not have that powerful reach that encourages the people in your list to act. Your opt-ins need to make the purchase or try out the service if you want to make money. A responder has that powerful reach because of leveraging on social media so your online business spreads. It can also selectively reach towards people on your list that match a certain criteria. It lets you send as many follow up messages you like when there is no activity. If business is slow, you can also try using Surveys so you can ask people in your list questions about how to improve your business.

As long as your site has regular traffic, your conversions should significantly improve with an easy to set up responder.

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Why You Need Email Autoresponders In Your Business

If you have not heard of email autoresponders before, let me tell you a bit about them. An autoresponder is used by marketers to automate a part of their business that can be quite time consuming, email. Have you found that replying to emails is taking up a large chunk of your day?

Email autoresponders are the answer to your problem. Read on to see how you use them in your business.

I personally use Aweber as I have found them very reliable in delivering my emails. The basics are that you get people to sign up to receive emails from you that contain information about your business or products you are promoting. Your autoresponder then starts to send the email messages to these potential customers at the intervals that you have set up previously in your back office. Here is how you do this.

Web Forms

In the back office of Aweber you are able to build web forms. What are they you may ask? These are the forms that you see on various websites asking you to sign up for a newsletter or course. When you add your details to these forms you automatically start getting emails from the sites owner. You would build one of these web forms and add a code that you are given to your blog or site. You would offer a free gift such as a free report,ebook or course in return for their name and email address. People would then start to receive your follow up messages.

Follow Up Messages

Before you add your web form to your blog or site, you need to set up your follow up messages. So that people will start to receive them as soon as they sign up. You can add any amount of email messages in here that you want. You then set the emails to follow each other at regular intervals. Your first one will be sent as soon as someone signs up. You can then send them the next one a day later, and then the next the day etc....

If you are putting lots of follow up messages in you may after the first 4 or 5 days or so start leaving a 2 day gap before the next one. This is so people don't start getting fed up with all the emails you are sending them and unsubscribe.

Broadcasts

Another feature in email autoresponders is the broadcast. This let's you email all your sign ups(your list) at the same time with a message, maybe about a webinar or special offer that you want them to hear about. This is a feature that you will find very handy in your business. Just don't overdo it.

As you can see these email autoresponders are tools that will be very helpful in saving you the time and effort of replying to countless emails every day. It has been a great addition to my business and the hours I save can be spent on money making pursuits instead.

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4 Ways to Benefit From Autoresponders

If you want to succeed as an online business owner, you must learn to think as an online consumer. In other words, you need to experience what your customers experience in order to understand what they want when they do business with you. Think about what it is that leads you to visit a given business website and what makes you leave without making a purchase? Reverse your thinking and engineer your business to provide customer satisfaction that you would appreciate.

Another thing you can do to get a feel for how your customers think is to interact with them as much as possible. If you have many customers and low profit margins, this can be a challenging task. This is where software tools, such as autoresponders, can provide you with a great deal of help. You can instantly respond to customer concerns while you take the time to resolve their concerns.

Let's take a look at 4 ways your online business can benefit from autoresponders.

1. Instant Notification of Email

As soon as someone fills out your Web contact form or enters comments into your forum, you can have an email sent directly to you to alert you and even tell you what was entered. You can use autoresponders as a quick means of moderating and editing your forums, as well as a means of providing quick responses to legitimate concerns of your customer base. You can choose whether to allow information to be posted on your website directly, or whether to approve postings manually when you receive an email from your autoresponder. This allows you to provide near-instant customer support without having to be on call.

2. Instant Acknowledgments

Your autoresponder can instantly send an email acknowledgment to anyone seeking support or posting on your forum. You can use the body of the email to reassure the customer of your sincerity and urgency in dealing with customer concerns. This is an invaluable opportunity to make your customers feel important. It also improves your brand image and professional credibility.

3. Instant Confirmations

As soon as a customer's purchase request has been made your autoresponder can send out a confirmation that the order is being processed. As soon as the transaction is complete, your autoresponder can send out a transaction complete confirmation. As soon as the item is shipped, your autoresponder can send out a shipping confirmation. All of this reassures your customer while making your customer feel cared for, without you having to personally interact with each customer.

4. Showing Customer Appreciation

When you appreciate your customers' business, you are acknowledging that they have many other options for doing business, while reassuring them that they made the right choice. Also, buyer's remorse can be greatly decreased by these customer appreciation followups. So your autoresponder can not only make people comfortable with purchasing from you, but can also reassure them of the value of doing business with you in the future.

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Selecting the Best Autoresponder Software

Criteria #1: Deliverability Rate Perhaps the most critical aspect of autoresponder software to consider is the rate of deliverability. Without this, the software is practically useless. If, say, a large portion of your autoresponders are bouncing back or not getting through, then your message isn't in the hands of your customers.

Primarily, look at software that with the highest deliverability rate and aren't fooled by spam filters.

Best Practice: In the world of autoresponder software, the very best deliverability rates are with companies that don't offer free services.

Criteria #2: Cost A high deliverability is essential to your marketing success, and as we pointed out, you will get what you pay for. Though we did place cost as the second most important criteria to consider for autoresponder software, it really is the least of your concerns.

Free autoresponder software is limited and is ideal for those small businesses that want to test the waters. However, across the board, marketing trend watchers for 2011 all see incredible growth in the use of autoresponders.

Best Practice: Always with an eye to your bottom line, consider cost of the software last. The cost of the autoresponder service is the last point of comparison after you've ensured that the software meets your specific business needs.

Criteria #3: Manageability Without a doubt, any great autoresponder software needs to be able to handle multiple campaigns at once with ease and simplicity. Typically, higher quality autoresponder software does this without fail and doesn't make it a struggle for you to manage.

Is there an easy to use dashboard? Can you create multiple lists? Can you create simultaneous campaigns?

Best Practice: Much like top of the line email marketing software, poor manageability is detrimental to any autoresponder service.

Criteria #4: Customizable Whatever your autoresponder needs are, the software must be flexible and customizable.

For those less tech-savvy, are there autoresponder templates? Can you easily create your own? Can you include multimedia, such as video testimonials or webinars? How simple is it to upload graphics and images? Are you able to include your social media channels? How easy is it to add your "call-to-action?"

Best Practice: Do some research on your potential autoresponder companies and seek out customer reviews. Where you'll find the greatest lauds and complaints will be in this area.

Criteria #5: Reporting Services Autoresponder software isn't any different from your email marketing software. Essentially, the same considerations apply with autoresponder software in terms of reporting services as it does with any email marketing software.

At the very least, your autoresponder software needs to report on the deliverability rate of your campaigns, the open rate and click through rate.

Best Practice: With higher quality autoresponder software, reporting is more comprehensive. Thorough metrics allows for better data; with better data, the more you learn about your customers.

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How To Use Email Marketing Autoresponders Effectively

One of the most important tools an online marketer can use is an autoresponder. An autoresponder is a mailing interface that allows you to automatically send a series of follow up emails to people who opt-in to your lists. Even though this can be one of the most effective methods of gaining new business and profits, many marketers do not use autoresponders effectively. Below are 5 important tips that will help you get the most benefit from your autoresponder.

1. Utilizing Follow Up Messages

If you are like many marketers you go through the trouble of ordering and setting up your autoresponder capture forms. You may even create your first follow up message. Where many fall short is not creating enough follow up messages when they create their autoresponder.

Although it cam be time consuming. It is vitally important to set up at least 7 to 10 follow up messages in your autoresponder. Each of these messages should offer some type of value to your subscribe and entice them to stay on your list and keep opening your emails.

2. Stay In Regular Contact

Many marketers go through all the trouble of autoresponder up and start building their lists but do not keep in regular contact with their subscribers. If you have ever signed up for an email list and not heard any communication until months later you likely had trouble remembering who and what you opt-ed into in the first place.

It is important when people subscribe to your autoresponder that you send them a series of regular follow up emails that contain value. If you keep in regular contact your list members will be more likely to stay subscribed because they recognize the emails and know why they are receiving them.

3. Send An Immediate Email

When someone opts into your list your autoresponder should send them an immediate email. If you wait and send an email 24 hours later you have a higher chance that subscribers will not remember why they opted-in. Reach out to your new list members early and always include something of value in your initial emails (a free report, free advice, a link to an eBook or helpful article, etc.)

4. Establish A Balance

After your initial emails it is important to establish a balance of content oriented emails to promotional emails. You do not want to spam your list daily with new advertisements or you will quickly find yourself losing subscribers. You need to establish a balance and include emails that provide value you to your subscribers in order to keep them as active subscribers.

5. Offer Something Exciting Or Slightly Controversial

Enticing your readers and keeping your subscribers interested are vital concepts that will help you build a large and loyal subscriber base. Use enticing language and offer slightly controversial (but never offensive) content that will keep your readers interested and engaged.

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