Building an autoresponder list is very important to the foundation of your online business. Some marketers simply build lists with emphasis on the size of the list rather than on building the actual business itself.
It has to be said that building the list is only part of building the business. Building a responsive list of 1000 people will certainly beat a list of 10,000 people who are not responsive to your offers. So it makes sense to place the emphasis on the quality of your subscriber base rather than the quantity.
In this article I want to look at 3 very basic methods to help you arrive at a responsive autoresponder list.
1. Ask your subscribers what they want. You have worked to get people onto your list but let's face it you don't know exactly what it is that they need. If you sent them a 60 page book to get them to join your list then there is a high possibility that they still have questions that they need answers to.
How do you find out what these questions are so that you can answer them? Bear in mind that you can answer these questions for free or for a fee but you must know what they are first of all.
Asking your subscribers what they need gives them the understanding that you are open to listen to their opinions. They will tell you what they need and then what you need to do is to go and source or create it for them. Their opinions are really valuable to the success of your business so take them seriously.
2. Get to know your subscribers. Having some idea who is on your list and what niche they are in will help you get even more subscribers. Simply ask your list to recommend their friends or others in their niche. After all they are on your list and if you don't ask you don't get. They become a recruiting army for you and will often bring in others of like minds. These will be more responsive to your offers since you will be giving them what they want.
3. Be reasonable with the frequency at which you send e-mails. You need to be aware of how many emails you are sending t your subscribers as some people get easily offended if they receive more than 1 email a day.
This can easily happen if you have your autoresponder series emails and you also send out a broadcast. Lessen the impact by letting them know you'll be sending 2 or why you are doing it.
As much as you want to stay in touch with your subscribers you certainly don't want to send them to many e-mails. Otherwise they will switch off and stop opening your e-mails to read. Of course if they don't open your e-mails to read than they would not get to your promotion links inside your e-mails.
Try and keep your enthusiasm in check. Send them excellent information at a frequency of one e-mail a day or 2-3 emails a week. Of course this depends on the type of list you are building. If I belong to a list that was informing me of the latest PLR packages online then I wouldn't mind getting three e-mails a day because I would want to be one of the first to get my hands on those packages so that I could be one of the first to sell them.
I say that then to say the type of list you are building will inform the frequency of your e-mails.
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