If you want to succeed as an online business owner, you must learn to think as an online consumer. In other words, you need to experience what your customers experience in order to understand what they want when they do business with you. Think about what it is that leads you to visit a given business website and what makes you leave without making a purchase? Reverse your thinking and engineer your business to provide customer satisfaction that you would appreciate.
Another thing you can do to get a feel for how your customers think is to interact with them as much as possible. If you have many customers and low profit margins, this can be a challenging task. This is where software tools, such as autoresponders, can provide you with a great deal of help. You can instantly respond to customer concerns while you take the time to resolve their concerns.
Let's take a look at 4 ways your online business can benefit from autoresponders.
1. Instant Notification of Email
As soon as someone fills out your Web contact form or enters comments into your forum, you can have an email sent directly to you to alert you and even tell you what was entered. You can use autoresponders as a quick means of moderating and editing your forums, as well as a means of providing quick responses to legitimate concerns of your customer base. You can choose whether to allow information to be posted on your website directly, or whether to approve postings manually when you receive an email from your autoresponder. This allows you to provide near-instant customer support without having to be on call.
2. Instant Acknowledgments
Your autoresponder can instantly send an email acknowledgment to anyone seeking support or posting on your forum. You can use the body of the email to reassure the customer of your sincerity and urgency in dealing with customer concerns. This is an invaluable opportunity to make your customers feel important. It also improves your brand image and professional credibility.
3. Instant Confirmations
As soon as a customer's purchase request has been made your autoresponder can send out a confirmation that the order is being processed. As soon as the transaction is complete, your autoresponder can send out a transaction complete confirmation. As soon as the item is shipped, your autoresponder can send out a shipping confirmation. All of this reassures your customer while making your customer feel cared for, without you having to personally interact with each customer.
4. Showing Customer Appreciation
When you appreciate your customers' business, you are acknowledging that they have many other options for doing business, while reassuring them that they made the right choice. Also, buyer's remorse can be greatly decreased by these customer appreciation followups. So your autoresponder can not only make people comfortable with purchasing from you, but can also reassure them of the value of doing business with you in the future.
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